jueves, 22 de noviembre de 2012

FLORABOTANICA, la nueva fragancia de Balenciaga





«Al principio es una composición muy floral, casi romántica. Pero después aparece un carácter más oscuro y fuerte. Me gusta imaginar este perfume como tierno y peligroso a la vez. Un aroma que hechiza y provoca».
— Nicolas Ghesquière


En Balenciaga existe una verdadera dualidad entre clasicismo y experimentación. Con esta nueva fragancia, la firma, ha querido explorar en profundidad esta paradoja entre lo puro y lo enigmático.


LA INSPIRACION

El mundo floral se traduce al lenguaje de la perfumería para crear un objeto sin precedentes en aroma y apariencia, combinando los conceptos fantásticos y ultra contemporáneos de la marca Balenciaga. Se trata de un jardín enigmático y maravilloso en el que no sabes si las flores son inofensivas o venenosas. Son flores seductoras.

Los alquimistas son Olivier Polge y Jean-Christophe Hérault, perfumistas internacionalmente reconocidos y que han compuesto una melodía de aromas.
Sus acordes:

- Vetiver, ámbar y caladium para crear un eco misterioso de madera oscura y  musgosa.

- Rosa, clavel y menta para obtener una nota de energía y frescura juvenil. Puntualizar que no se trata de las rosas comunes de jardín, sino de una rosa híbrida nacida de la imaginación olfativa de sus creadores, con un poder de fascinación interminable.

LA CHICA


Es la actriz Kristen Stewart. Hoy en día, una estrella indiscutible. Es la musa Perfecta por su juventud displicente, su feminidad rebelde y su rostro inmaculado. Es romántica y moderna, con toda certeza esa figura grácil y misteriosa que simboliza el extraño jardín botánico

EL FRASCO


Es una sorprendente y preciosa incursión del diseño en la perfumería. Más que un mero frasco, es un objeto de alta costura que completa la experiencia FLORABOTANICA.
La impronta gráfica de rayas blancas y negras evoca la marca de Cristóbal Balenciaga, y los cortes ultra contemporáneos pertenecen a la visión de los diseños de Nicolas Ghesquière. El gran tubo de líneas atrevidas se zambulle en el perfume floral como un tubo de ensayo esperando capturar la esencia secreta de las flores. Así se crea una paradoja sensorial entre la experimentación rigurosa y la poesía del espíritu de las plantas.

He aquí la nueva fragancia de la casa Balenciaga: FLORABOTANICA


Un perfume con un aroma tan asombroso como su diseño, toda una experiencia sensorial.


¿Conoces la fragancia? ¿Te parece innovadora y diferente? ¿Cuál crees que será su perfil de consumidor? 

6 comentarios:

Anónimo dijo...

Hola!
Es mi primero perfume de Balenciaga, me gusta, pero para mi no es para todos los dias. A veces cambio por Black Orchid de Tom Ford, tengo necesidad de algo más forte.
Florabotanica es muy melodioso.

Un abrazo
carla maia

Aydita dijo...

Tendré que olerla! besos

Personal Beauty Designer dijo...


Faniii!!!

No se que tal será el perfume, pero puedo decir que la imagen de la chica para un perfume de este nivel no me pega nada. Sigo pensando que es super sosa, no? Resumiendo, me gusta más el bote por su diseño original, su colorido y lo que representa la marca, que la imagen de Kristen.

Me encanta leerte, aunque sea la primera vez que te comente. Espero hacerlo más a partir de ahora.

Buena semana,

Un besoOo

Anónimo dijo...

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Anónimo dijo...

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