lunes, 10 de diciembre de 2012

Lefrik, hacer la maleta nunca fue tan fácil

La semana pasada, durante un agradable desayuno en la Pop Up Store de Lefrik, aprendí, gracias a las geniales explicaciones de Curra Rotondo, socia y directora de la firma, cómo debe organizarse una maleta para que quepa todo y ¡sin tener que sentarse encima para cerrarla!

Y os preguntaréis…¿ qué es Lefrik?

Curra nos explica su maleta ideal

Pues bien, Lefrik es una colección de productos y complementos de viaje y para la organización, tan necesarios en el día a día como en tus desplazamientos.

Una marca que incluye en sus diseños los detalles que siempre habíamos echado de menos, tanto en nuestros viajes como en nuestro espacio laboral y de ocio.

Neceser de neceseres 

Accesorios de organización

Todos los diseños son piezas que, además de bonitas, son funcionales y  ayudan a organizarte la vida mejor.

Trolley listo para viajar

Otra de las características de Lefrik, es el precio. Es una marca de calidad muy asequible por eso controlan todo el proceso, desde el diseño, la producción y la distribución hasta el cliente final. Quieren ofrecer productos con una relación calidad precio muy buena, por eso ahorran los costes de intermediación de una distribución multi-marca y los costes que supone una red de tiendas propias, así pueden ofrecer precios más ajustados.

Su objetivo es convertirse en la marca de referencia de productos prácticos y funcionales para la organización de tu día a día, que la gente sepa que en Lefrik va a encontrar una solución cómoda y barata para viajar, llevar su ordenador, irse de fin de semana, ordenar las cosas en casa o simplemente comprar el mejor regalo posible.

Además, les gustaría que en el futuro todos sus artículos fueran lo más sostenible posibles. Por el momento han introducido una colección de bambú, hecha a mano en Vietnam y de comercio justo, y han estado trabajando con una fabrica desarrollando un tejido hecho de botellas de plástico reciclado para sacar muy pronto su primera línea de bolsas ECO. Es difícil conservar la calidad y el precio asequible de los productos cuando además quieres que sean ecológicos, pero Lefrik quiere lograr justo eso, que lo ECO no entre en conflicto con la calidad y el precio.

Te animo a descubrir un nuevo mundo, entra en

¡Viajar nunca fue tan fácil!

¿Qué te parece esta nueva firma? ¿Cómo organizas tus maletas?

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