La semana pasada, durante un
agradable desayuno en la Pop Up Store de Lefrik, aprendí, gracias a las
geniales explicaciones de Curra Rotondo, socia y directora de la firma, cómo
debe organizarse una maleta para que quepa todo y ¡sin tener que sentarse
encima para cerrarla!
Y os preguntaréis…¿ qué es
Lefrik?
Curra nos explica su maleta ideal
Pues bien, Lefrik es una
colección de productos y complementos de viaje y para la organización, tan
necesarios en el día a día como en tus desplazamientos.
Una marca que incluye en sus
diseños los detalles que siempre habíamos echado de menos, tanto en nuestros
viajes como en nuestro espacio laboral y de ocio.
Neceser de neceseres
Accesorios de organización
Todos los diseños son piezas
que, además de bonitas, son funcionales y ayudan a organizarte la vida mejor.
Trolley listo para viajar
Otra de las características de
Lefrik, es el precio. Es una marca de calidad muy asequible por eso controlan todo
el proceso, desde el diseño, la producción y la distribución hasta el cliente
final. Quieren ofrecer productos con una relación calidad precio muy buena, por
eso ahorran los costes de intermediación de una distribución multi-marca
y los costes que supone una red de tiendas propias, así pueden ofrecer precios
más ajustados.
Su objetivo es convertirse en
la marca de referencia de productos prácticos y funcionales para la
organización de tu día a día, que la gente sepa que en Lefrik va a encontrar
una solución cómoda y barata para viajar, llevar su ordenador, irse de fin de
semana, ordenar las cosas en casa o simplemente comprar el mejor regalo
posible.
Además, les gustaría que en el
futuro todos sus artículos fueran lo más sostenible posibles. Por el momento han
introducido una colección de bambú, hecha a mano en Vietnam y de comercio
justo, y han estado trabajando con una fabrica desarrollando un tejido hecho de
botellas de plástico reciclado para sacar muy pronto su primera línea de bolsas
ECO. Es difícil conservar la calidad y el precio asequible de los productos
cuando además quieres que sean ecológicos, pero Lefrik quiere lograr justo eso,
que lo ECO no entre en conflicto con la calidad y el precio.
Te animo a descubrir un nuevo
mundo, entra en www.lefrik.com
¡Viajar nunca fue tan fácil!
¿Qué te parece esta nueva firma? ¿Cómo organizas tus maletas?
28 comentarios:
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